Hello!
I am Ayushi Jha, a Journalism student at Northwestern University. I am passionate about content strategy, creative storytelling and writing.
My resume is here for a quick view — but the results and case studies are just below.
Marketing Strategy
Healthcare Marketing
Tech Marketing
Social Media Strategy
Healthcare Marketing Tech Marketing Social Media Strategy
Science-Based Customer Engagement Strategy
US and Europe Oral Healthcare Strategy
How To Revitalize The University Writing Center’s Social Media Presence
Click here to view the cool content on our Instagram: @nuqwritingcenter
Bringing Data Home: A Campaign for Microsoft Cloud
LG Market Entry Strategy
Content Creation
Intern at Saatchi & Saatchi
Copywriting and Content Organisation
Event Coverage
Grid Layout and Design
Data Analytics and KPI Assessment
Head of Social @ NUQ Writing Center
As Head of Social, I was tasked with creating trending and relevant reels, planning their release and monitoring the feedback.
Recent Writing Center Video - 1: Guess Who?
WC Video 2: Trending Reel
WC Video 3: Peer Tutor Spotlight
WC Video 4: New iMacs Advertisement
WC Video 5: Writing Center Gen-Z
Advertisement
Influencer Marketing
Intern at Saatchi & Saatchi
Client: High Profile Sports Company
Identified 60+ micro-influencers in Dubai, Abu Dhabi, and Doha specializing in fitness, sports gear, and wellness.
Assessed audience quality, engagement rate, and brand alignment using manual analysis.
Crafted platform-specific briefs and assisted with content rollout across Instagram and TikTok.
Intern at Gradvine
Researched and shortlisted 100+ student-focused micro-influencers across India and the Middle East.
Prioritized creators with authentic educational journeys and high student engagement in undergrad spaces.
Successfully generated new unique leads and sign-ups with a high conversion-to-click rate from influencer traffic.
Journalistic Reporting
Fashion
Lifestyle
Events
Research
Commerce
Fashion Lifestyle Events Research Commerce
Remittance Talks: From Bangladesh to Doha
Lost In Translation: How Language Shaped Two Nations
Please click on the links below to read my written work!
Lifestyle Reporting: Urban Asia's DINK Dilemma
Magazine Journalism: F1'S Growing Popularity and The
Netflix EffectE-Commerce Beat Reporting: The Rise of Ten Minute Delivery Apps in
IndiaFashion Journalism:
Certifications and Skills
Get in Touch →
Email ID: iuc19@hotmail.com / ayushijha2027@u.northwestern.edu
My LinkedIn: Here!
Latest Resume: Here!